Situation:
Dr. Alabaster had a revolutionary new system to make it much easier for people to understand and change their eating habits. Being visual, it mimics what we do everyday at the dinner table. The online web site needed to provide instant PictureMenus for a quick start to easy weight loss and healthy eating, but it also needed to teach the impact of typical everyday foods on your daily allowance of calories and nutrients at a glance.

Solution:
The web site had three goals: 1) generate revenue with increased subscribers, 2) support existing subscribers on the program with a sense of community, and 3) teach the new system in an interactive way. CEMg worked with Dr. Alabaster to create Dietfit.com and create an online learning experience that used advanced interactive techniques to create a site that not only taught, but responded to users and adjusted to their changing goals.

Results:
Dietfit.com was a success for Dr. Alabaster and was linked to a leading healthcare provider web site as a recommended way for their insured to help maintain a healthy lifestyle. Membership grew at a quickened pace, and Dr. Alabaster's visual method of learning what--and what not--to eat has become a mainstay in the healthy eating and weight loss/maintenance category.