Do you know what it's like for your customers to do business with you? Successful companies have learned to measure and audit the experience their company provides. Mystery shopping has been around for quite some time, but now it's crucial that feedback be real-time, continuous, and everywhere.

The customer experience your company delivers is a changing, morphing process. Engaging in snapshot market research gives you a static picture of your business. But a snapshot isn't enough, you need to monitor the continuous movie and make operational improvements to stay ahead of customer demands.

CEMg uses two methods for audits and monitoring to address all aspects of your business. Our partnership with Mindshare Technologies provides the online, real-time measurement to capture the field-level and call-center experience. Our human-factors and usability consultants look at your online presence to provide immediate analysis of structure, interface, and page-flow as well as critique design, graphics, and branding standards.